Josh Wood Colour
The Challenge: With a wide range of products the existing packaging isn't doing enough to aid consumer understanding whilst the brand's channels aren't held together by consistency. Take what works, and understand what doesn't to inform a new coherent design system in which to move forward.
Our Solution: Understanding how the product works, the needs of the brand, and consumer we designed an overarching brand colour system. With this new design language, we created a new way of educating consumers on how products worked whilst bringing consistency across physical and digital touchpoints.
↳ Developed whilst Design Director at Beuro